Citroen Citroën 1968 2CV press campaign introduction photo photograph

Description

A superb and rare photo the famous
Citroën 2CV
in
1968.
The
Citroën 2CV
(in French: “deux chevaux” i.e. “deux chevaux vapeur”, literally “two tax horsepower”) was an economy car produced by the French automaker Citroën from 1948-1990. It was technologically advanced and innovative, but with uncompromisingly utilitarian unconventional looks, and deceptively simple Bauhaus inspired bodywork, that belied the sheer quality of its underlying engineering. It was designed to move the French peasantry on from horses and carts. It is considered one of Citroën's most iconic cars. In 1953, 'Autocar' in a technical review of the car wrote of, "...the extraordinary ingenuity of this design, which is undoubtedly the most original since the Model T Ford." It was described by
CAR
magazine journalist and author LJK Setright as "the most intelligent application of minimalism ever to succeed as a car." It was designed for low cost, simplicity of use, versatility, reliability, and off-road driving. For this it had a light, easily serviceable engine, extremely soft long travel suspension (with adjustable ride height), high ground clearance, and for oversized loads a car-wide canvas sunroof (which until 1960 also covered the boot). During a production run of 42 years between 1948 and 1990, 3,872,583 2CVs were produced, plus 1,246,306 Fourgonnettes (small 2CV delivery vans), as well as spawning mechanically identical vehicles like the Ami — 1,840,396, Dyane — 1,444,583, Acadiane — 253,393, and Mehari — 144,953: a grand total of 8,756,688. From 1988 onwards, production took place in
Portugal
rather than in
France
. This arrangement lasted for two years until 2CV production halted. The 2CV belongs to a very short list of vehicles introduced in the middle of the twentieth century that remained relevant and competitive for many decades, such as the Jeep, Land Rover Series, Fiat 500, Austin Mini and Volkswagen Beetle. The 2CV would be produced for some 42 years with minimal design changes.
This is a very nice and very rare photo that reflects a wonderful era of Citroen and automotive history in a wonderful way.
This is your rare chance to own this photo, therefore it is printed in a nice large format of ca. 8" x 10" (ca. 20 x 26 cm).
It makes it perfectly suitable for framing.
Contact us for more Citroen and other automotive photos!
Shipping costs will only be $ 7.00 regardless of how many photos you buy.   For 5 or more photos, shipping is free!
(Note: A. Herl, Inc. does not appear on photo, for ebay purposes only)
No copyright expressed or implied. Sold as collectable item only. We are clearing out our archives that we have gathered from various sources.
All items always sent well protected in PVC clear files
and board backed envelopes.
We have photographs that came from professional collections and/or were bought from the original photographer or press studio! They are all of professional and excellent quality.
After many decades of professionally collecting photographs and posters we are clearing out our archives. They make the perfect gift and are perfectly suited for framing. They will look gorgeous unframed and will be a true asset nicely framed with a border. They are a gorgeous and great asset in every home, workshop, workplace, restaurant, bar or club!
First come - first served. And you can always contact us for your requests. Please ask any questions before the auction ends.