Dodge Dart 270 4-door 1963 Automobile car photo photograph press photo

Description

A superb and rare photo of
Dodge Dart 270
as photographed in
1963
.
Dodge
is a
US
car brand marketed by Chrysler LLC in more than 60 different countries and territories worldwide. Founded as the Dodge Brothers Company in 1900 to supply parts and assemblies for
Detroit
’s growing auto industry, Dodge began making its own complete vehicles in 1914. The brand was sold to Chrysler Corporation in 1928, passed through the short-lived DaimlerChrysler merger of 1998–2007 as part of the Chrysler Group, and is now a part of Chrysler. Dodge has a very interesting history. After the founding of the Dodge Brothers Company by Horace and John Dodge in 1900, the Detroit-based company quickly found work producing precision engine and chassis components for the city’s burgeoning number of automobile firms. Chief among these customers were the established Olds Motor Vehicle Company and the then-new Ford Motor Company. Dodge Brothers enjoyed much success in this field, but the brothers' growing wish to build complete vehicles was exemplified by John Dodge's 1913 exclamation that he was "tired of being carried around in Henry Ford's vest pocket." By 1914, he and Horace had fixed that by creating the new four-cylinder Dodge Model 30. Pitched as a slightly more upscale competitor to the ubiquitous Ford Model T, it pioneered or made standard many features later taken for granted: all-steel body construction (when the vast majority of cars worldwide still used wood framing under steel panels, though Stoneleigh and BSA had used steel bodies as early as 1911), 12-volt electrical system (6-volt systems would remain the norm up until the 1950s), and sliding-gear transmission (the best-selling Model T would retain an antiquated planetary design all the way until its demise in 1927). As a result of all this, as well as the brothers' well-earned reputation for quality through the parts they had made for other successful vehicles, Dodge cars were ranked at second place for
U.S.
sales as early as 1916. The same year, Henry Ford decided to stop paying dividends, leading to the Dodge brothers filing suit to protect approximately a million dollars a year they were earning; this led Ford to buy out his shareholders, and the Dodges were paid some US million. In the same year, Dodge vehicles won wide acclaim for durability while in service with the US Army's Pancho Villa Expedition into
Mexico
. One notable instance was in May when the 6th Infantry received a reported sighting of Julio Cardenas, one of Villa's most trusted subordinates. Lt. George S. Patton led ten soldiers and two civilian guides in three Dodge Model 30 touring cars to conduct a raid at a ranch house in
San Miguelito
,
Sonora
. During the ensuing firefight the party killed three men, of whom one was identified as
Cardenas
. Patton's men tied the bodies to the hoods of the Dodges, returning to headquarters in Dublán and an excited reception from US newspapermen. Dodge cars continued to rank second place in American sales in 1920. But that year, tragedy struck as John Dodge was felled by pneumonia in January. His brother Horace then died of cirrhosis in December of the same year (reportedly out of grief at the loss of his brother, with whom he was very close). The Dodge Brothers Company fell into the hands of the brothers' widows, who promoted long-time employee Frederick Haynes to the company presidency. During this time, the Model 30 was evolved to become the new Series 116 (though it retained the same basic construction and engineering features). Dodge Brothers emerged as a leading builder of light trucks. They also entered into a production agreement whereby they produced trucks marketed as Graham Brothers by the men who would later produce Graham and Graham-Paige automobiles. Stagnation in development was becoming apparent, however, and the public responded by dropping Dodge to fifth place in the industry by 1925. That year, the Dodge Brothers Company was sold by the widows to the well-known investment group Dillon, Read & Co. for no less than US6 million (at the time, the largest cash transaction in history). Dillon, Read quickly installed one of their own men at the company, one E.G. Wilmer, who set about trying to keep the firm on an even keel. Changes to the car, save for superficial things like trim levels and colors, remained minimal until 1927, when the new Senior six-cylinder line was introduced. The former four-cylinder line was kept on, but renamed the Fast Four line until it was dropped in favor of two lighter six-cylinder models (the Standard Six and Victory Six) for 1928. Despite all this, Dodge’s sales had already dropped to seventh place in the industry by 1927, and Dillon, Read began looking for someone to take over the company on a more permanent basis. Enter Walter P. Chrysler, head of the recently-founded (in 1924) Chrysler Corporation and former president of General Motors’ successful Buick division. Chrysler had wanted to purchase Dodge two years earlier, and had in the meantime created his own DeSoto brand of cars to challenge Dodge’s new entries in the medium-priced field. When Chrysler called again in 1928, Dillon, Read was finally ready to talk. In a foreshadowing of much later acquisitions by his company, Chrysler wanted Dodge more for its name, its extensive dealer network and its factory than anything it was producing at the time. The big sale came about in July 1928, when Chrysler and Dodge engaged in an exchange of stock worth US0 million. Production of existing models continued, with minor changes here and there, through the end of 1928 and (in the case of the Senior) into 1929. o fit better in Chrysler Corporation lineup, alongside low-priced Plymouth and medium-priced DeSoto, Dodge’s lineup for early 1930 was trimmed down to a core group of two lines and thirteen models (from three lines and nineteen models just over a year previous). Prices started out just above DeSoto but were somewhat less than top-of-the-line Chrysler, in a small-scale recreation of General Motors’ “step-up” marketing concept. (DeSoto would eventually flip sides, moving a notch above Dodge during the early 1930s.) For late 1930, Dodge took another step up by adding a new eight-cylinder line to complement the existing Senior six-cylinder. This basic format of a dual line with Six and Eight models continued through 1934, and the cars were gradually streamlined and lengthened in step with prevailing trends of the day. A long-wheelbase edition of the remaining Six was added for 1934 and would remain a part of the lineup for many years. The Dodge line, along with most of the Corporation’s output, was restyled in the so-called “Wind Stream” look for 1935. This was a mild form of streamlining, which saw sales jump remarkably over the previous year (even though Dodge as a whole still dropped to fifth place for the year after two years of holding down fourth). Another major restyle arrived for the 25th anniversary 1939 models, the top model of which Dodge dubbed the Luxury Liner series. These were once again completely redesigned for 1942. However, just after these models were introduced,
Japan
’s attack on
Pearl Harbor
forced the shutdown of Dodge’s passenger car assembly lines in favor of war production.
This is a very nice and very rare photo that reflects a wonderful era of Dodge history in a wonderful way.  This is your rare chance to own this photo, therefore it is printed in a nice large format of ca. 8" x 11" (ca. 20 x 27 cm).  It makes it perfectly suitable for framing.
Shipping costs will only be $ 7.00 regardless of how many photos you buy.   For 5 or more photos, shipping is free!
(Note: A. Herl, Inc. does not appear on photo, for ebay purposes only)
No copyright expressed or implied. Sold as collectable item only. We are clearing out our archives that we have gathered from various sources.
All items always sent well protected in PVC clear files
and board backed envelopes.
We have photographs that came from professional collections and/or were bought from the original photographer or press studio! They are all of professional and excellent quality.
After many decades of professionally collecting photographs and posters we are clearing out our archives. They make the perfect gift and are perfectly suited for framing. They will look gorgeous unframed and will be a true asset nicely framed with a border. They are a gorgeous and great asset in every home, workshop, workplace, restaurant, bar or club!
First come - first served. And you can always contact us for your requests. Please ask any questions before the auction ends.