Porsche 356 display Geneva Motor Show in 1955 photograph photo

Description

A superb and rare photo of the
Porsche 356
display stand at the
Geneva Motor Show
in
1955
.
The
Porsche 356
was the company's first production automobile. It was a lightweight and nimble handling rear-engine rear-wheel-drive 2 door sports car available in hardtop and convertible configurations. Design innovations continued during the years of manufacture, contributing to its motorsports success and popularity. Production started in 1948 at
Gmünd
,
Austria
where approximately 50 cars were built. In 1950 the factory relocated to
Zuffenhausen
,
Germany
and general production of the 356 continued until April 1965, well after the replacement model 911 made its debut in autumn 1963. Before the German invasion of
Poland
, Porsche designed and built three Type 64 cars for a
Berlin
to
Rome
race in 1939 that was never run, then in 1948 the mid-engine tubular chassis 356 prototype called "No. 1". This has led to some debate as to the "first" Porsche automobile, but the 356 is considered by Porsche to be its first production model. The 356 was created by Ferdinand "Ferry" Porsche (son of Dr. Ing. Ferdinand Porsche, founder of the company). Like its ancestor, the Volkswagen Beetle (which Ferdinand Porsche senior had designed), the 356 was a four-cylinder, air-cooled, rear-engine, rear-wheel-drive car utilizing unitized pan and body construction. While the 356's body was an original design by Porsche employee Erwin Komenda, its mechanicals (including engine, suspension and chassis) were derived from the Volkswagen. The first 356, was roadcertified in
Austria
on
June 8, 1948
, and used many Volkswagen parts for manufacturing economy. Porsche quickly re-engineered and refined the car with a focus on performance. By the late 50's many fewer parts were shared in common between Volkswagen and Porsche. The early 356 automobile bodies produced at
Gmünd
,
Austria
were handcrafted in aluminum, but when production moved to
Zuffenhausen
,
Germany
in 1950, models produced there were steel-bodied. Little noticed at its inception, the first 356s sold primarily in
Austria
and
Germany
. From the first prototype in 1948, it took Porsche about two years to manufacture the first 50 automobiles. By the early 1950s the 356 had gained some renown among enthusiasts on both sides of the
Atlantic
for its aerodynamics, handling, and excellent build quality. It was common for owners to race the car as well as drive it on the street. Increasing success with its racing and road cars brought Porsche orders for over 10,000 units in 1964, and when 356 production ended in 1965 approximately 76,000 had been produced. The basic design of the 356 remained the same throughout its lifespan, with evolutionary, functional improvements rather than yearly superficial styling changes. Nevertheless a variety of models in both coupe and convertible forms were produced from 1948 through 1965. Cabriolets (convertibles) were offered from the start, and in the early 1950's sometimes comprised over 50% of total production. One of the most desirable collector models is the 356 "Speedster," introduced in late 1954 after Max Hoffman, the sole
US
importer of Porsches, advised the company that a lower-cost, open-top version could sell well in the American market. With its low, raked windshield (which could be removed for weekend racing), bucket seats and minimal folding top, the Speedster was an instant hit, especially in
Southern California
. Production of the Speedster peaked at 1,171 cars in 1957 and then started to decline. It was replaced in late 1958 by the "Convertible D" model. It featured a taller, more practical windshield, glass side windows and more comfortable seats. The following year the 356B "Roadster" convertible replaced the D model but the sports car market's love affair with top-down motoring was fading; soft-top 356 model sales declined significantly in the early 60s. To distinguish among the major revisions of the model, 356's are generally classified into a few major groups. 356 coupes and "cabriolets" (soft-top) built through 1954 are readily identifiable by their split (1948 to 1952) or bent (center-creased, 1953 to 1954) windshields. In 1955, with numerous small but significant changes, the 356A was introduced. Its internal factory designation, "Type 1," gave rise to its nickname "T1" among enthusiasts. In early
1957 a
second revision of the 356A was produced, known as Type 2 (or T2). In late 1959 more significant styling and technical refinements gave rise to the 356B (a T5 body type). The mid 1962 356B model was changed to the T6 body type (twin deck lid grilles, an external fuel filler in the right front fender and larger windows). A unique "Karmann Hardtop" or "Notchback" 356B model (1961 to 1962) was essentially a cabriolet body with the optional steel cabriolet hardtop welded in place. The last revision of the 356 was the
356C
which was introduced for the 1964 model year. It featured disc brakes as well as an option for the most powerful pushrod engine Porsche had ever produced, the 95 hp (71 kW) "SC." 356 production peaked at 14,151 cars in 1964, the year that its successor, the new 911, was introduced to the
US
market (it was introduced slightly earlier in
Europe
). The company continued to sell the
356C
in
North America
through 1965 as demand for the model remained quite strong in the early days of the 911. The last ten 356's (cabriolets) were assembled for the Dutch police force in March 1966 as 1965 models. The 356's four-cylinder pushrod engine was later re-introduced in Porsche's "entry-level" 912 model, offered between 1965 and
1969 in
response to customer complaints that the new 911 (at nearly twice the price of the 356) was too expensive. Although in some ways the 912 did reprise the 356's specifications, it would not be accurate to say the 912 was successor to the 356; when the decision was made to replace the 356, the 911 was the only car intended to carry the Porsche name forward. Rather the 912 was an afterthought intended to supply the lower-priced end of the market, which the faster and heavier 911 could not do.
This is a very nice and very rare
non period
photo that reflects a wonderful era of Porsche ‘s automotive history in a wonderful way.  This is your rare chance to own this photo, therefore it is printed in a nice large format of ca. 8" x 12" (ca. 20 x 30 cm).  It makes it perfectly suitable for framing.
Shipping costs will only be $ 7.00 regardless of how many photos you buy.   For 5 or more photos, shipping is free!
(Note: A. Herl, Inc. does not appear on photo, for ebay purposes only)
No copyright expressed or implied. Sold as collectable item only. We are clearing out our archives that we have gathered from various sources.
All items always sent well protected in PVC clear files
and board backed envelopes.
We have photographs that came from professional collections and/or were bought from the original photographer or press studio! They are all of professional and excellent quality.
After many decades of professionally collecting photographs and posters we are clearing out our archives. They make the perfect gift and are perfectly suited for framing. They will look gorgeous unframed and will be a true asset nicely framed with a border. They are a gorgeous and great asset in every home, workshop, workplace, restaurant, bar or club!
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