Volvo 122 S Amazon factory automobile photo press photograph

Description

A superb and rare photo of the
Volvo 122 S Amazon car.
The
Volvo Amazon
was a mid-size car manufactured by Volvo Cars from 1956 until July 3 1970 at the company's Torslandaverken plant. A total of 667,323 examples were produced. Compared to its predecessor, the PV444 and the PV544, the Amazon was a more modern car available in a wider range of body-styles — though the Amazon shared both the wheelbase from the PV as well as its tall posture and high H-point seating. Notably, the Amazon was the first car to feature three-point seat belts, and the first to have any kind of seat belt as standard equipment. When originally introduced, the car was called the Amason (with an 's'), which derives from the fierce female warriors of Greek mythology, the Amazons. Volvo modified the spelling to Amazon and used the name for the range up until 1961, when it initiated its new tri-digit nomenclature and the line became known as the 120 Series. The Amazon's styling was inspired by American cars of the early 1950s, strongly resembling the Chrysler New Yorker sedan and the Chrysler
300C
hardtop Coupe. According to designer Jan Wilsgaard, the Amazon's styling was inspired by a Kaiser automobile he saw at the Gothenburg harbour. Notably, the Amazon featured strong articulation front to rear, pronounced "shoulders", and slight but visible tailfins. These features became inspiration for Peter Horbury when reconceiving Volvo's design direction with the V70 — after decades of rectilinear, slab-sided, boxy designs. The station wagon (estate) version was introduced at the 1962 Stockholm Auto Show, and Volvo manufactured 73,000 examples between 1962 and 1969. The Amazon estate featured a bi-parting tailgate, a lower section folding down to provide a load surface and an upper section that hinged overhead. The vehicle's rear license plate, attached to the lower tailgate, could fold "up" such that when the tailgate was lowered and the vehicle in use, the license plate was still visible. This idea was used by the original 1959
Austin
Mini. In recent years a similar arrangement was used on the tailgate of the Subaru Baja. Notably, the Amazon platform was used as the basis for the P1800 and P1800ES. The first Amazon was manufactured in July 1956 and carried the internal designation 120 series. Further iterations included the 121, the base model with a single carburetor 66 bhp (49 kW) engine, the 122S introduced in 1958 as a performance model equipped with a dual carburetor 85 bhp (63 kW) engine, and the later 130 (two door sedan), 120 (four door sedan) and 220 (4-door estate wagon) models. In 1966 the Volvo PV ended production, replaced by the Amazon Favorit, a simpler version of the Amazon. In 1967 came the 123GT that was a 130 with high compression B18B engine (from the Volvo P1800), M41 gearbox, fully reclining seats, front fog and driving lights (on some markets), alternator, fender mounted mirrors, special steering wheel, dash with a shelf and tachometer, and other cosmetic upgrades. In 1969 the displacement of the old B18 engine was increased and the engine was called the B20. While the car was sold as the Volvo Amazon in
Sweden
, it was marketed using the model number in most other countries, commonly, the Volvo 122; the name "Amazon" was already a registered trademark in various markets by German moped manufacturer Kreidler. The Amazon's mechanics and modified floorpan were used in the Volvo P1800 sports car. Notably, the 1976 film All the President's Men (about Watergate), featured a grey Amazon driven by the investigative reporters (Woodward and Bernstein). Original specifications for the Amazon included Volvo's new B16 engine, a 3-speed manual gearbox (H6) and rear wheel drive. In 1958 the sport model, Amazon Sport, was released and later the same year the Amazon became the first series produced car with a two-point safety belt in the front seats as standard. In 1962, Volvo introduced a two door version, a five door wagon, and the new B18 engine, deleting two-tone paint and upholstery. In 1965 the Amazon color-coordinated embossed vinyl upholstery and door panels became available. The new gearbox selections were the three speed M30 (briefly offered with an automatic electric clutch), the four speed M40 and the M41 with four speed and overdrive. The M31 gearbox was also introduced in 1961 but was only available that year (a three speed fully synchronized gearbox with overdrive on both second and third direct gears). Gearbox options on the 121 were the M30, M31 and M40 while gearbox options on the 122S were the M40 and M41 gearboxes. In 1964 the Borg-Warner BW35 three speed automatic transmission also became available on the four-door and two-door. From 1967 to 1968 the BW35 was also available on the five-door wagon.
The
Volvo
car factory was founded in the Swedish city of
Gothenburg
in the year 1927. The company was founded by bearing manufacturer SKF as a subsidiary company 100% owned by SKF. Assar Gabrielsson was appointed the managing director and Gustav Larson as the technical manager. Both men made the following mission statement for Volvo "Cars are driven by people. The guiding principle behind everything we make at Volvo, therefore, is and must remain, safety", Assar Gabrielsson and Gustav Larson 1927. Today, we can see these principles are still used by the Swedish car maker. The trademark Volvo was first registered by SKF the 11 May 1915 with the intention to use it for a special series of ball bearing for the American market, but it was never used for this purpose. SKF trademark as it looks today was used instead for all the SKF-products. Some pre-series of Volvo-bearings stamped with the brand name 'Volvo' were manufactured but was never released to the market and it was not until 1927 that the trademark was used again, now as a trademark and company name for an automobile. The first Volvo car left the assembly line April 14, 1927 was called Volvo ÖV 4. After this the young company produced closed top and cabriolet vehicles, which were designed to hold strong in the Swedish climate and terrain. In the registration application for Volvo logotype in 1927, they simply made a copy of the entire radiator for ÖV4, viewed from the front. In 1964 Volvo opened its Torslanda plant in
Sweden
, which currently is the one of its largest production sites (chiefly large cars and SUV). Then in 1965 the
Ghent
,
Belgium
plant was opened, which is the company's second largest production site (chiefly small cars). Finally in 1989 the Uddevalla plant in
Sweden
was opened, which is now jointly operated by Volvo Car Corporation and Pininfarina of Italy. A collection of Volvo's most important historical vehicles are now housed a The Volvo Museum, which opened in a permanent location in Arendal at Hisingen on May 30, 1995. For several years, the collection had been housed at "The Blue Hangar," at the then closed
Torslanda
Airport
.
This is a very nice and very rare
non period
photo that reflects a wonderful era of Volvo 's and automotive history in a wonderful way.
This is your rare chance to own this photo, therefore it is printed in a nice large format of ca. 8" x 10" (ca. 20 x
25 cm
).
It makes it perfectly suitable for framing.
Shipping costs will only be $ 7.00 regardless of how many photos you buy.   For 5 or more photos, shipping is free!
(Note: A. Herl, Inc. does not appear on photo, for ebay purposes only)
No copyright expressed or implied. Sold as collectable item only. We are clearing out our archives that we have gathered from various sources.
All items always sent well protected in PVC clear files
and board backed envelopes.
We have photographs that came from professional collections and/or were bought from the original photographer or press studio! They are all of professional and excellent quality.
After many decades of professionally collecting photographs and posters we are clearing out our archives. They make the perfect gift and are perfectly suited for framing. They will look gorgeous unframed and will be a true asset nicely framed with a border. They are a gorgeous and great asset in every home, workshop, workplace, restaurant, bar or club!
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